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Affordability and You

Affordability and You

| September 17, 2026

If you’ve been feeling like it’s harder to make ends meet over the past couple of years, you are not alone. In fact, looking at the economic data at the end of 2026, that feeling is justified. We often hear financial analysts talk about "inflation cooling," but cooling just means prices are rising slower, not that things are getting cheaper. Let's take a look at how the cost of living has shifted recently, focusing on what people are actually experiencing when they check their bank accounts or head to the grocery store.

Let’s talk about the big picture first. While overall inflation has slowed from its peak a few years ago, the cumulative impact is what matters to your wallet. Prices compound over time. A modest increase this year is layered on top of the increases from 2025, which sit on top of the increases from previous years.

What does that mean? It means a basket of everyday goods—like groceries, clothes, and basic services—that cost $100 in early 2020 might cost closer to $125 or $130 today. Even a slow climb hits hard when you're managing a tight budget.

Take food, for example. A four-person household is now spending nearly $200 more each month than they did just two years ago. The price of basics—eggs, bread, meat, and fresh produce—has settled at a higher plateau. If your paycheck hasn't grown at the exact same pace as your grocery bill, you're going to feel that pinch every week. And it’s not just food; car insurance premiums and vehicle maintenance costs have surged, making the act of commuting to work a heavier financial burden than it was just 24 months ago.

A major part of the affordability puzzle right now is housing. This isn't just a headache; for many, it’s a barrier to building a secure life.

If you were looking to buy a house at the end of 2019, your expected average monthly mortgage payment (principal and interest) would have been $1,250 to $1,400. Today, the median monthly payment for new purchase applicants is hovering around $2,200.

The shock is what those relative monthly payments actually buy you today. Back in 2019, that $1,300 payment secured a $320,000 home—which, in many parts of the country, meant a standard three-bedroom, move-in ready house in a decent neighborhood with a yard. Fast forward to 2026, and a buyer stretching their budget to make a $2,200 monthly payment is often getting less house for nearly double the monthly cost.

Because home prices have climbed over $400,000 and interest rates remain elevated, today’s $2,200 payment might only secure a smaller condo, a townhome, or a fixer-upper located further away from town and work. To get that exact same 2019 three-bedroom house today, your monthly payment would easily clear $2,600 or more in many markets.

The dream of the starter home is fading. In 2019, nearly half of all newly built homes were priced under $300,000. Today, that share has plummeted. This lack of affordable options has pushed the median age of a first-time homebuyer to 40, up from previous decades.

Renters aren't escaping the squeeze either. The national median rent across the US stabilized around $1,390 to $1,500 a month in late 2026, but overall housing costs—including higher utilities and renter's insurance—average out to much more. When so much of your income goes just to keeping a roof over your head, there's little left over for saving, investing, or dealing with emergencies.

This persistent squeeze is showing up clearly in how people feel and how they're spending their money. Overall consumer sentiment—which measures how confident people feel about the economy as a whole—has taken a hit. In August 2025, the consumer sentiment index sat at 58.2, but by April 2026, it had fallen to an all-time low of 47.6.

People are worried.

To bridge the gap between their income and these higher costs of living, many families have had to rely on credit cards. With interest rates remaining elevated, carrying a balance is more costly than ever. This creates a downward cycle: you use a card to cover a grocery run or a utility bill, and the interest charges make the next month's budget even tighter.

Because essentials are eating up so much of the budget, people are pulling back on discretionary spending. Recent surveys show consumers planning to cut spending on almost everything that isn't necessary. We’re seeing a drop in intent to spend on home decor, furniture, and eating out. People are making tough choices, deciding they can live with the old sofa or skip the family vacation to ensure the bills get paid.

If you are feeling financially strained right now, it’s probably not because you aren't working hard enough or budgeting well enough. The costs of living—especially the cost of housing—have shifted in a short amount of time.

The economic environment leading into the end of 2026 has required a lot of resilience. While inflation may eventually settle, the new baseline for what life costs has been established.